About us

Zafira Africa is a high calibre team focused on delivering practical and lasting results in Route to African Markets.

The team is made of experts in Marketing, Distribution, Finance, Management Consulting and Logistics. All members of the team have extensive experience of African Markets.

For each case we face, insights of the targeted market are taken, operational features of the market are known, before Zafira Africa provides the best and most profitable Route-to-Market approach.

The team is led by Christian AMBALA, MBA from IE Business School - the best European Business School according to the Financial Times. Christian has a background in Marketing Strategy, Distribution and Logistics, with extensive experience of deliveries across Central Africa.

Our team is uniquely equipped to secure outstanding and enduring results for the clients of Zafira Africa.


You can have a front-line in Africa, while remaining in your desk...


We are your shortest way to reach African Markets. We are fully involved in every steps for you to reach Africa in the most profitable way.


We help in finding the proper channel of distribution. We make sure the distribution strategy is the best for the market targeted.


We make sure that your products have priority in the points of sales, that sales are activated, and products not taking dust in the shelves.


We make sure that the products are in the right place of distribution, at the right moment, and in the most efficient and profitable manner.

Our approach

We combine the tools, for an optimal outcome...

The solution we offer is a combination of Marketing, Distribution strategies, Finance, Marketing Research Analytics and Logistics. These elements are combined for an optimized approach.

We believe that each product deserves an adapted route-to-market approach. Building on our field experience, we suggest what could be the best distribution strategy. We engineer the activation of sales, and make sure that the Supply Chain is properly integrated.

Our boldness in execution is integrated in your global strategy. We participate in your plannig in reaching the most commercially attractive outlets, and in actively influencing the consumer.

Building on our deep and extensive knowledge of the distribution landscape in Africa, we sustain the sales of your products in the points of sales, and we ensure ourselves that the data that drive the main business decisions are properly collected and computed.

Contact us

Welcome in African Markets !

You can use the form below, or can send us an email at hello@zafira-africa.com